Evaluation: How did you attract/address your audience?

The targeted audience for StudentBeat would want to buy the magazine for both aesthetic and literary reasons.
The bold colours, accompanied by the unusual, stylized font would be striking to the eye and pleasing to look at. The brightness of the colour and scruffy font connotes to life and fun, as well as the teen image and embodies some of what the magazine is about. Furthermore, the model is of the same age as the targeted audience, and is smiling and looking straight at the camera and thus the reader, giving an air of familiarity which would make the magazine more approachable. The model is dressed informally and listening to an iPod, increasing the sense of familiarity and also referring to the musical slant of the magazine.
The name "StudentBeat" sums up the genre of the magazine and will immediately attract readers for this specific, "student" encompassing the student community, and "beat" connoting to music, and so the main topic of the magazine. Also, I've used the personal pronouns "you" and "your" to target the audience further, making them feel included and used colloquial language to reinforce the informal tone of the magazine.