Evaluation: Who would be the audience for your media product?

StudentBeat is targeted, psychographically speaking, at student aspirers and achievers, as it contains articles on revision and exam aid, helping a student get the best possible out of their courses, and offers an insight into the careers of those in the industry, referring the student to the universities offering the best music course choices in the country. It would appeal to individualists for its promotion of less mainstream music, but only between the ages of about 16-19, the age of a college student. The magazine is not intended to target one gender, but rather encompass both, to allow wider opportunities for all students.