Audience Research: Results

So after gathering images and creating a moodboard that represented the image of the magazine, I posted it up onto facebook, where I could find my target audience and collect opinions and critique in reaction to the initial ideas.

Accompanying the picture, I also asked:

-Would this appeal to you and why?

-Are the colour/font themes effective? (I'm thinking of using the blue/orange theme, but speculation would help!)

-Where would you expect to find this magazine?

-Aside from articles on the bands themselves, what else would you like to see?

-What price would you expect to pay for it?

The moodboard got a very positive reaction, the fact I incorporated things beyond a normal music magazine such as records and tapes, as well as fashion was well recieved. By striking this balance, I've managed to encourage a wider audience, as noted by one messager: "It appeals to me cos it has a mix of images, such as skinny jeans for the youth and LPs for the older generation. The font is good cos it isn't too childish but it isn't too formal either :)" Similarly, the colour scheme "works well" but I might have issues overlaying the brighter colours onto equally pale backgrounds, something I will have to pay attention to if I want my text to be legible. Every messager, when asked what else they would like to see, suggested both band interviews and, interestingly, fashion, a topic not often covered by music magazines, and a possible niche market for me, as I think that fashion and music are indeed linked, and this could open up possibilities for moneymaking though charging particular clothing stores to advertise in the magazine. Everyone expected to find this magazine at supermarkets, within the music section, but one messeger also suggested "indie clothing shops such as Urban Outfitters or Blue Banana" which would also be pretty useful, both targeting my audience and again exploiting fashion routes. On average, every person averaged on £2 paid on price, less than magazines such as Kerrang, but fitting the target audience, many of which would be teenagers with a lesser allowance/access to money.