Research - A detailed audience profile

Age Range: 16-25
The magazine is designed for people with both an interest in music generally and in success and careers within the music industry. At this age, there is a sudden change in the levels of disposable income and indeed freedom, with part-time jobs and student lifestyle making the audience more socially active, helpful when considering word of mouth would be one of the main forms of promotion. Beyond this age, jobs or a family lifestyle may lessen the interest. Also, the performance side of the music industry is today mostly dominated by younger artists which would in turn appeal to an audience of a similar age.

Psychographics: Strivers/Aspirers. Also for Belongers/Hedonists/Loyal
Being a magazine to promote unsigned artists, it has an aspirer slant, giving striving unsigned artists a chance of exposure and recognition in order to be able to further their musical careers. This in turn is able to provide encouragement for an aspiring audience who would then be able to contribute their own stories to the magazine, and would especially interest student artists at both college and university in deciding what steps they may take into the music industry. There is also an audience who simply wish to consume the bands after gaining an interest, and would need disposable income and be loyal to the band, with a want to spend money in the forms of gigs, merchandise and CDs, able to follow the band to obscure venues etc. Belongers would aid this by then spreading the word of a favoured band and helping it become popular.

Demographics: C1 – A
The audience would need to have a fair disposable income, for the unsigned artists are completely reliant on the sales from the audience, without monetary support from any labels. The audience would be generally strivers because of the magazine’s content and so would generally end up with higher positions within a job.